Bayless Cobb – CEO Crown City Marketing Group

Brand Creation / Reputation Management / Search Optimization

Copywriting / SEO / Social Media / Website / Blog / Image / Video  / Email / SMS / VSL / PR / Press / Brand Management:

Brand awareness and reputation management refers to the influencing and controlling of an individual’s or group’s brand and reputation. Originally a public relations term, the growth of the internet and social media, along with new online reputation management concerns combined with individuals becoming their own brand, have made search results a core part of an individual’s or group’s reputation and ultimate success. The goal of brand creation and reputation management is to focus on True Search Optimization © , creating and promoting positive controlled content, removing and burying negative results and protecting and monitoring the brand in the future.

Brand Creation and Reputation Management: 

Create, Control and Manage your online and offline narrative.

Create, Post, Optimize and Promote your brands content and awareness. 

Neutralize Negative online content.

Push unwanted content to back pages of all search sites.

Remove unwanted content whenever and wherever possible.

Create new platforms to promote your personally crafted story, narrative and images (by building optimized websites, blogs, social media accounts, photo sharing accounts, and online groups).

Post your personally controlled story and narrative (on these custom curated platforms).

Create automated alerts to constantly monitor your reputation (and allow us to respond in real time and create custom content) to neutralize any new negative content that may pop up in the future). 

Utilize all the best current platforms that currently reach the top of all search engines. 

Monitor and be on the look out for any new platforms that may be future sources of optimized search engine content. 

Step 1 – Gather your current content.

Step one is to gather any current content you have available (business and personal bio’s, any current PR, news articles, interviews, head shots, favorite business and personal photos, business projects, buildings, awards, achievements, hobbies, current social media, websites, links, online groups). Anything you currently have that tells the initial story you want to control and promote.

Step 2 – Schedule a quick interview (over the phone or email is fine).

Step two is to schedule a quick phone call or email to help create and or add to your current content – to help craft and create the new story and narrative you want to promote. This can be as brief or as detailed you like. This can be strictly business, or include personal. We will be able to take bits and pieces of the story  you wish to share, and sprinkle it over all the different platforms we create. 

Step 3 – Start content creation (and get your confirmation).

Step three is to use the information you share with us to help create your story. Our team of copy writers, image consultants and brand managers will help put your story together. We will share this with you and get your approval and confirmation before posting anything. 

Step 4 – Post, Manage, Monitor and Maintain (your online story).

Step four is to post your approved and confirmed story across the platforms we design, build and manage. From there our job is to continue to create, post, manage, monitor and maintain your online story. 

Step 5 – Marketing (Strategy, Content Creation, Sales and Consulting)

Step five is designing and implementing a marketing strategy to meet your specific needs maximizing your preferred marketing vehicles – SEO, PPC, Social Media, Email, SMS, MMS, VSL, AWS, Messenger, Direct, Mail, Print, Magazine, PR, Billboard, Call Center, Sales Teams, Merchant Services and more.

Bayless Cobb – CEO Crown City Marketing Group

Bayless Cobb – Crown City Marketing Group

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